Wealthcare of the Lehigh Valley
Your Lehigh Valley Financial Advisor
As a fee-only fiduciary financial advisor, we help pre-retirees and retirees in Allentown, Bethlehem, Easton, and the greater Lehigh Valley build a retirement plan for lasting peace of mind.
What We Do
Comprehensive Financial Services
The Wealthcare process addresses your financial needs and your dreams.
Why Wealthcare?
We help you reach your long-term financial goals with objective, goals-based advice. No products, no commissions.
Learn MoreOur Services
A full suite of planning and investment services to help you build and protect a secure future.
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Free guides and tools to start your wealth-planning journey whenever you're ready.
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Serving the Lehigh Valley: Allentown, Bethlehem & Easton
What pre-retirees and retirees across the Lehigh Valley should look for in a financial advisor.
What to Look for in a Lehigh Valley Financial Advisor
Financial advisors in the Lehigh Valley vary widely in how they are compensated and who they serve. When evaluating financial advisors in Allentown, Bethlehem, or Easton, ask whether the advisor is a fee-only fiduciary, meaning they are paid only by their clients and are legally obligated to act in your best interest, rather than earning commissions on the products they recommend. Ask about credentials such as the CFP® (Certified Financial Planner) and AIF® (Accredited Investment Fiduciary) designations, which require ongoing education and adherence to a code of ethics. It also helps to ask whether the advisor has direct experience with situations like yours, whether that is planning around a pension, coordinating employer benefits, or managing a concentrated stock position.
Local Expertise for Complex Situations
Wealthcare of the Lehigh Valley is a fee-only fiduciary financial advisor working with pre-retirees and retirees throughout Allentown, Bethlehem, Easton, and the surrounding region. Our planning process is built around situations we see often among Lehigh Valley households: medical professionals navigating complex benefits, higher-education faculty and administrators weighing pension and retirement plan choices, surviving spouses adjusting a financial plan after a loss, and individuals holding concentrated stock positions who need a strategy for diversifying tax efficiently. Because we work with a limited number of households, we can take the time to understand each family's full financial picture before making a recommendation.
Rooted in the Lehigh Valley Community
Wealthcare has served households across the Lehigh Valley for years, and that local connection extends beyond financial planning. Founder Ayad Amary, CFP®, AIF®, and Managing Partner, Kevin Brey, are Lehigh Valley natives with deep community ties. Both have served local non-profit organizations such as Victory House of Lehigh Valley, American-Amarian Charity Society, and the Lehigh Valley Zoo. A financial advisor should understand the community its clients live in, and our involvement in the Lehigh Valley is part of how we live that out.
Our Firm
About Wealthcare
Wealthcare is a very different kind of financial advisory firm. We pioneered a new way of providing financial life guidance, using Goals-Based Wealth Management. The cornerstone of our patented goals-based investing process is quite simply to help our clients, above all else, make the most of their life.
PlanIt!
Find Your Comfort Zone
When planning your financial future, it's wise to stay in your Comfort Zone. Find out if you're there with PlanIt!, Wealthcare's interactive online tool that measures the probability of reaching your financial goals.
Who We Are
Ayad & Kevin
Our vision for each family we work with is to help them achieve comfort, security, and peace of mind. It's amazing what can be accomplished when planning becomes a priority. Ultimately, it's our job to steward clients to a fully integrated financial and personal life. Money and wealth should have a purpose.
“Ayad is very smart, very knowledgable and is a pleasure to work with. He asks astute questions and gives close attention to the client's individual situation and needs when developing strategies and recommendations. His clear explanations ensure that the client is comfortable with the decisions that they reach together.”
Local Questions, Answered
Lehigh Valley Financial Advisor FAQs
Common questions from pre-retirees and retirees in Allentown, Bethlehem, and Easton.
How do I choose a financial advisor in the Lehigh Valley?
Start by confirming how the advisor is compensated and whether they are a fiduciary, meaning they are legally obligated to act in your best interest rather than simply recommending something “suitable.” From there, look at their credentials, such as CFP® or AIF®, their typical client, and whether they have experience with situations similar to yours, such as retirement income planning, employer stock, or coordinating benefits as a medical or higher-education employee. Many Lehigh Valley advisors, including our firm, offer an initial conversation at no cost, which can be a useful way to ask these questions directly.
What is a fee-only fiduciary?
A fee-only fiduciary is a financial advisor who is compensated solely by fees paid directly by clients, with no commissions, kickbacks, or product-sale incentives. Because they do not earn money from the products they recommend, fee-only advisors generally have fewer conflicts of interest than commission-based advisors. The fiduciary part means the advisor is legally obligated to act in the client's best interest at all times.
How much does a financial advisor cost in Pennsylvania?
Advisor fees in Pennsylvania vary by firm and fee structure. Fee-only advisors commonly charge an ongoing percentage of assets managed, a flat annual fee, or an hourly rate, while commission-based advisors may look less expensive upfront but are instead paid through the products they sell. Ask any advisor for a written fee schedule before engaging their services so you can compare costs directly.
What services do financial advisors in Allentown offer?
Financial advisors in Allentown, Bethlehem, and Easton, and across the Lehigh Valley, typically offer some combination of retirement income planning, investment management, tax planning, estate planning coordination, Social Security timing, and Roth conversion analysis. Some also focus on specific situations, such as employer stock concentration, pension elections, or planning for a surviving spouse. It's worth asking a prospective advisor which of these services they provide directly and which they coordinate with outside professionals such as CPAs or estate attorneys.
Your Questions, Answered
Frequently Asked Questions
Yes. We are obligated to act in your best interest always.