ABOUT AYAD
Ayad Amary, MBA, CFP®, AIF®
VP | Senior Wealth Advisor
Hi, my name is Ayad Amary (pronounced “E-yad”), and I am the primary point of contact within the client relationship.
After spending over 20 years in the financial industry with such firms as TIAA, Vanguard, and Scottrade, I decided to join Wealthcare Capital Advisory Partners as an independent affiliate by founding Wealthcare of the Lehigh Valley in 2021 — a fee-only, financial planning firm. As a fiduciary, I oversee the goals-based financial planning process for my clients by providing objective advice, guidance, and solutions designed to help them reach their long-term financial and life objectives.
My experience over the years has taught me many things. Above all, I learned that this business is a people business. I really enjoy getting to know people on a professional and personal level. This is why I centered my practice around financial planning and developing deep relationships with my clients by limiting the number of families I serve. It is a quality over quantity approach. I will take time to get to know your financial situation and what is most important to you.
“What is the purpose of your money” is a question I often ask. Aligning your financial goals with your life goals is the major foundation of my planning process. Along the way, I share my own personal and professional experiences, just as you share your life stories with me.
I am proud to call the Lehigh Valley, PA area my home for almost my entire life. Giving back to my community is vitally important and I am currently serving on the Board of two non-profits: Victory House of Bethlehem and The American Amarian Charity Society. Recently, through my affiliation with Victory House, I developed a pro bono financial coaching program for recovering homeless men as they transition back into society. One of my passions is helping those in need and teaching underserved communities about financial literacy.
- B.S. in Business Administration. Bloomsburg University
- MBA in Finance, DeSales University
- Certificate in Financial Planning, Bryant University
- Accredited Investment Fiduciary® designation.
ABOUT Olivia
Olivia Allen
Administrative Assistant
Olivia joined my team after having spent the beginning of her career as a financial advisor herself, during which time she earned her Series 7, 66, and life and health insurance licenses. Why did she make that change? She took an honest look at the parts of the business she enjoyed and where she felt she was most valuable. Her mission was to empower and educate those around her, and she is still able to fulfill that, only now by supporting me and my clients from “behind the curtain.” Since switching roles, she has found her experience in the advisor seat provides a unique perspective that allows her to be proactive for my clients. She was able to hit the ground running with her embedded understanding of fintech, paperwork/processes, and overall organization required to service all your needs.
Raised in Princeton, New Jersey, Olivia previously called Wilmington, North Carolina and Steamboat Springs, Colorado home. She currently resides in her partner’s home state of Arkansas where she is quickly learning to appreciate college athletics. She travels frequently, most recently to fish in beautiful Seward, Alaska. When not in her home office, Olivia can be found in a yoga studio, wake surfing in a nearby lake, or hiking with her dog, Jackson.
PLANNING & INVESTING
Our Process
Wealthcare’s patented process is designed to help you reach your life goals, while minimizing unnecessary investment risk or needlessly sacrificing your life now.
Our process is dynamic and continual, as is life, and it will guide you through the entirety of your financial life.
about us
Attain Your Financial and Life Goals
How It Works
Wealthcare Capital Management (Wealthcare) is a very different kind of financial advisory firm. We pioneered a new way of providing financial life guidance, using Goals-Based Wealth Management. The cornerstone of our patented goals-based investing process is quite simply to help our clients, above all else, to make the most of their life.
A Simple Approach
We help you understand and identify your most important life goals. And then we align your investments with those goals.
INDEPENDENT FIDUCIARY
Our Partners
One of the most frequent questions we get from clients is “Where is my money held when I choose to do business with Wealthcare?” In the money management industry, this responsibility is referred to as the “custodian”. The custodian firm acts as the safe-keeper of your assets and is responsible for settling any trading activity in your accounts and keeping track of required tax information. Additionally, the custodian handles all disbursements and deposit requests.
We have chosen Charles Schwab and Fidelity Investments as our primary custodian partners for several reasons. They are two of the largest providers of this service and two of the most well-capitalized firms in the industry. Clients can rest assured that their assets are safe. It is important to note that Wealthcare Capital Advisory Partners are not affiliated with Charles Schwab or Fidelity. Being fully independent, we do not receive any fees or commissions from either firm, ensuring we are unbiased and objective in delivering advice to clients.
CERTIFIED FINANCIAL PLANNER
CFP® Professional
As a Certified Financial Planner and fiduciary, our recommendations and strategies are always in the best interest of the client.