ABOUT AYAD

Ayad Amary, MBA, CFP®, AIF®

VP | Senior Wealth Advisor

Hi, my name is Ayad Amary (pronounced “E-yad”), and I am the primary point of contact within the client relationship.

After spending over 20 years in the financial industry with such firms as TIAA, Vanguard, and Scottrade, I decided to join Wealthcare Capital Advisory Partners as an independent affiliate by founding Wealthcare of the Lehigh Valley in 2021 — a fee-only, financial planning firm. As a fiduciary, I oversee the goals-based financial planning process for my clients by providing objective advice, guidance, and solutions designed to help them reach their long-term financial and life objectives.

My experience over the years has taught me many things. Above all, I learned that this business is a people business. I really enjoy getting to know people on a professional and personal level. This is why I centered my practice around financial planning and developing deep relationships with my clients by limiting the number of families I serve. It is a quality over quantity approach. I will take time to get to know your financial situation and what is most important to you. 

 “What is the purpose of your money” is a question I often ask. Aligning your financial goals with your life goals is the major foundation of my planning process. Along the way, I share my own personal and professional experiences, just as you share your life stories with me. 

I am proud to call the Lehigh Valley, PA area my home for almost my entire life. Giving back to my community is vitally important and I am currently serving on the Board of two non-profits: Victory House of Bethlehem and The American Amarian Charity Society. Recently, through my affiliation with Victory House, I developed a pro bono financial coaching program for recovering homeless men as they transition back into society. One of my passions is helping those in need and teaching underserved communities about financial literacy.

          

American Amarian Syrian Charity Society
Victory House of Leigh Valley
CFP
Accredited Investment Fiduciary
Ayad Amary
Ayad Amary Family
  • B.S. in Business Administration. Bloomsburg University
  • MBA in Finance, DeSales University
  • Certificate in Financial Planning, Bryant University
  • Accredited Investment Fiduciary® designation.
ABOUT Olivia

Olivia Allen

Administrative Assistant

Olivia joined my team after having spent the beginning of her career as a financial advisor herself, during which time she earned her Series 7, 66, and life and health insurance licenses. Why did she make that change? She took an honest look at the parts of the business she enjoyed and where she felt she was most valuable. Her mission was to empower and educate those around her, and she is still able to fulfill that, only now by supporting me and my clients from “behind the curtain.” Since switching roles, she has found her experience in the advisor seat provides a unique perspective that allows her to be proactive for my clients. She was able to hit the ground running with her embedded understanding of fintech, paperwork/processes, and overall organization required to service all your needs.

Raised in Princeton, New Jersey, Olivia previously called Wilmington, North Carolina and Steamboat Springs, Colorado home. She currently resides in her partner’s home state of Arkansas where she is quickly learning to appreciate college athletics. She travels frequently, most recently to fish in beautiful Seward, Alaska. When not in her home office, Olivia can be found in a yoga studio, wake surfing in a nearby lake, or hiking with her dog, Jackson.

Strategic Pioneers

Leadership Team

Chief Investment Officer

Chief Compliance Officer

VP, Portfolio Manager

Shantese Smithers-Alexander, CDMP, PCM®

Marketing Manager
ABOUT Ron

Ron Madey, CFA®

Chief Investment Officer

Ron Madey serves as Wealthcare’s Chief Investment Officer. He is an industry veteran with extensive expertise in the advisory business, goals-driven investing, financial plan modeling, and the application of technology to deliver scalable, cost-effective, risk-managed solutions for advisors and their clients. Ron’s more than thirty years of experience include roles as Chief Investment Officer and Senior Vice President of Advisor Solutions for Wealthcare, Founder and Managing Member of SightLine Investments LLC, Chief Investment Officer for FolioDynamix, National Director of Investments for Lincoln Financial Advisors, and National Practice Leader for Towers Perrin (now Willis Towers Watson) Asset Consulting.

Ron has presented at conferences sponsored by the CFA Institute, the Institutional Investor Institute, the Investment Management Institute, the American Bankers Association, the Money Management Institute and the Pennsylvania Institute of CPAs.
A member of the Chartered Financial Analyst Institute and the Chartered Financial Analyst Society of Philadelphia, Ron holds a Bachelor of Business Administration, with honors, in Finance and Real Estate and a Master of Business Administration with an emphasis on planning and strategy from Kent State University. Ron was inducted into Beta Gamma Sigma, the international honor society recognizing business excellence.

Ron has many interests, apart from his life–long passion for investments and helping clients achieve their goals. Ron is a former helicopter pilot and collegiate hockey player. He is an avid skier and cyclist – two activities he enjoys with his two daughters.

He has raised funds for Multiple Sclerosis, participating in the MS-150 Bike to the Bay. Ron has also given his time to Big Brothers/Big Sisters and Habitat for Humanity, and has served as a Board Member of his local community.

Planning And Investing Cycle
GDX 360
PLANNING & INVESTING

Our Process

Wealthcare’s patented process is designed to help you reach your life goals, while minimizing unnecessary investment risk or needlessly sacrificing your life now.

Our process is dynamic and continual, as is life, and it will guide you through the entirety of your financial life.

about us

Attain Your Financial and Life Goals

Asset Management

How It Works

Wealthcare Capital Management (Wealthcare) is a very different kind of financial advisory firm. We pioneered a new way of providing financial life guidance, using Goals-Based Wealth Management. The cornerstone of our patented goals-based investing process is quite simply to help our clients, above all else, to make the most of their life.

Asset Management

A Simple Approach

We help you understand and identify your most important life goals. And then we align your investments with those goals.

Fidelity Investments
Charles Schwab
INDEPENDENT FIDUCIARY

Our Partners

One of the most frequent questions we get from clients is “Where is my money held when I choose to do business with Wealthcare?” In the money management industry, this responsibility is referred to as the “custodian”. The custodian firm acts as the safe-keeper of your assets and is responsible for settling any trading activity in your accounts and keeping track of required tax information. Additionally, the custodian handles all disbursements and deposit requests. 

 

We have chosen Charles Schwab and Fidelity Investments as our primary custodian partners for several reasons. They are two of the largest providers of this service and two of the most well-capitalized firms in the industry. Clients can rest assured that their assets are safe.  It is important to note that Wealthcare Capital Advisory Partners are not affiliated with Charles Schwab or Fidelity. Being fully independent, we do not receive any fees or commissions from either firm, ensuring we are unbiased and objective in delivering advice to clients.

CERTIFIED FINANCIAL PLANNER

CFP® Professional

As a Certified Financial Planner and fiduciary, our recommendations and strategies are always in the best interest of the client.

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ABOUT Ron

Ron Madey, CFA®

Chief Investment Officer

Ron Madey serves as Wealthcare’s Chief Investment Officer. He is an industry veteran with extensive expertise in the advisory business, goals-driven investing, financial plan modeling, and the application of technology to deliver scalable, cost-effective, risk-managed solutions for advisors and their clients. Ron’s more than thirty years of experience include roles as Chief Investment Officer and Senior Vice President of Advisor Solutions for Wealthcare, Founder and Managing Member of SightLine Investments LLC, Chief Investment Officer for FolioDynamix, National Director of Investments for Lincoln Financial Advisors, and National Practice Leader for Towers Perrin (now Willis Towers Watson) Asset Consulting.

Ron has presented at conferences sponsored by the CFA Institute, the Institutional Investor Institute, the Investment Management Institute, the American Bankers Association, the Money Management Institute and the Pennsylvania Institute of CPAs.
A member of the Chartered Financial Analyst Institute and the Chartered Financial Analyst Society of Philadelphia, Ron holds a Bachelor of Business Administration, with honors, in Finance and Real Estate and a Master of Business Administration with an emphasis on planning and strategy from Kent State University. Ron was inducted into Beta Gamma Sigma, the international honor society recognizing business excellence.

Ron has many interests, apart from his life–long passion for investments and helping clients achieve their goals. Ron is a former helicopter pilot and collegiate hockey player. He is an avid skier and cyclist – two activities he enjoys with his two daughters. He has raised funds for Multiple Sclerosis, participating in the MS-150 Bike to the Bay. Ron has also given his time to Big Brothers/Big Sisters and Habitat for Humanity, and has served as a Board Member of his local community.

ABOUT Jim

Jim Krause

Chief Compliance Officer

Jim is the Chief Compliance Officer for Wealthcare Capital Management, responsible for overseeing compliance within the organization and ensuring compliance with federal securities laws, SEC regulatory requirements, and firm policies and procedures. Jim is a highly accomplished financial service leader with over 20 years of experience in Broker-Dealer and Registered Investment Advisor Supervision, Compliance, Risk Management, and Operations.

Most recently, Jim was a senior member of one of the nation’s largest Independent Broker-Dealers and Registered Investment Advisors, responsible for the oversight of Supervision, Advertising Review, and Surveillance.


Jim received his MBA from the Pennsylvania State University and holds the series 6, 7, 24, 51, 53, 63 & 66 licenses.


Jim resides in West Chester, Pennsylvania, with his wife and three daughters.

 

ABOUT Ken

Ken Kideckel, CFA®, CFP®

VP, Portfolio Manager

Ken Kideckel is a portfolio manager at Wealthcare Capital, where he leads the investment teams’ manager research efforts. He was previously a principal at Sightline Investments, LLC, and also worked at SunGuard, Lincoln Financial Group, and Willis Towers Watson. Ken began his career at Bear Stearns.

 

Ken has an undergraduate degree from the University of Michigan-Ann Arbor, an MBA from NYU Stern School of Business, and a Masters in Taxation from Villanova University.

 

ABOUT Shantese

Shantese Smithers-Alexander, CDMP, PCM®

Marketing Manager

Shantese Smithers-Alexander is the Marketing Manager at Wealthcare Capital Management. Her responsibilities include creating and producing advisor recruitment campaigns and collateral, promoting and protecting the company’s brand, and providing marketing support for the firm’s affiliated advisors. By establishing consistent and repeatable processes, Shantese is able to assist Wealthcare and 150+ advisors with their marketing needs, from prospecting email and social media campaigns to establishing brand recognition through multiple marketing channels. She believes your marketing and branding are extensions of your company’s values and worth. Your brand should reflect the standards your services or product provides to support your company’s mission.


Shantese began her marketing career as a marketing specialist for two not-for-profit organizations in Richmond, Virginia’s fine arts community. After leaving the art world, she was employed as a Customer Service Representative for the digital printing company Digital Banana (AlphaGraphics). She assisted many marketing firms and businesses there, from ad pitch books and product brochures to business card designs. Following her stint in printing, she became the Market Specialist with Genworth Financial for their Long-Term Care division. She supported the team’s marketing managers and marketing director in promoting their Flex (long-term care) service line.

Shantese holds a Bachelor of Science degree from Virginia Commonwealth University and an Associate of Applied Science in Paralegal Studies from Bryant & Stratton College. She is also a Certified Digital Marketing Professional (CDMP) with the Digital Marketing Institute and a Professional Certified Marketer (PCM®) in Digital Marketing with the American Marketing Association.

When she is not championing Wealthcare’s goals-based wealth management process to the masses, she spends most of her time caring for her extraordinary special needs daughter with her husband in Richmond, Virginia. Although she relishes her marketing career, she enjoys touching the sky for just a few moments while riding roller coasters and sky diving.

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